Draft evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music video
My music video has used forms and conventions of other media products for example the costume i have used is very popular in music videos at the moment. The use of a pretty dress with grungy boots on a female artist is used in many music videos for example Christina Perri's video, Jar of Hearts. In her video it shows her to be wearing a pretty dress with a grunge twist to it. Also her makeup inspired how our main singer would look with the smokey eyes. We liked this as it made the eyes stand out. The same for the boys in the band, they had eyeliner on to go with the theme of the eyes standing out to give emotion.
As for the mise en scene the use of a field was used because of the deserted feel, we got this from the music video by Paramore, brick by boring brick. This was because she was in a field and the way she used the trees and layout of the field looked effective. this is one reason of why we chose to use a field for our video and main singing parts. It gave us a variety of things to use for example, a gate, or a forest of trees, or even just the plain background of a deserted field. The idea for the mise en scene for the band was taken from Evanescence, my immortal (3:16) band part. this gave us the idea of our band being on their own without the main singer for the first part of our video as we thought it looked effective. We also liked the use of an empty room, this was because it made the instruments and band members to stand out. This was important to use as in most band the main singer is the centre of attention, but for ours we wanted all band members to be a big part of the video.
Another thing that our Media products uses from forms and conventions of real media products is that it shows a story that matches with the lyrics. WE did this by listening to the lyrics and then looking at how different shots would fit in the the pace and words of the song. An example or this would be in our song when our lead singer in writing the letter, she write the lyrics of the songs down as it matches well together.

Digipack

My digipack has used forms and conventions of real media products as the main thing i used was having the main singer artist on the front of the digipack. We did this as we thought that the main singer is well recognised, as this is one reason why many real media products do that. An example of a media product that i used was Christina Perri's album cover. this was because i liked the used of the camera centralising her as many people would recognise her if they were to buy her CD. I developed this by changing the angle of the shot and also changed the way the artist would look, i decided to go for a more serious approach as this would match better with our video. I also used the same costume for the photos as were used in the video, this is because i wanted it to connect with the audience and also this would show the type of music it is as Laura was dressed in a grunge costume, this then matched well with our genre of soft rock.

Advert

My advert has also used forms and conventions of real media products by have a photo of the whole band together it shows the audience who they are. Also the picture i used shows of the personalities of each band member and i have used this from many adverts for example the vaccines. I used this really media product as i wanted my band to come across both serious but also allow the audience to connect with them. I also used forms and conventions from real media products by putting on a record label at the bottom to show who supports this band and i did this so that whoever looked at it would recognise this label and view what type of music they do. The record label that i used was wind up and the type of genre of music they produce is mainly soft rock. this then connected with the type of band i had and also connected with the type of music they produced. I used saying on the advert for example, 'out now' and also songs that the new album would include. I used this as it worked well with the type of advertising i was going for as i wanted to promote the new music video as well as the digipack an this is why i put that it included the song save me as this was our video that we did. Another form and convention that i used was putting the bands website on the bottom of the advert. i have seen many adverts do this and thought i looked effective and also allows the audience to view what the band gets up to. I used the QRcode that is now very popular on all phones so that people are able to download songs. I used this as many real media products have this nor because of how popular phone apps have become.